There are both positive and negative aspects of neuro linguistic programming or NLP. Unfortunately, few people have a comprehensive understanding of this term, even though they are subject to it each and everyday. More importantly, many of the companies, organizations and individuals who know how to manipulate this concept, often do so with unethical intentions.
NLP is essentially the study of how verbal communication impacts the human brain. The words that you hear are actually responsible for shaping your perceptions, ideas and even your actions. This is the basic idea behind positive reinforcement. In studies, words of encouragement have been shown to create major improvements in attitudes and behaviors. Neuro linguistic programming defines why this works.
Conversely, negative words also impact those who hear them. People who are constantly surrounded by negative people will often fall prey to their negative speak. Words of discouragement will usually cause a person to take on a defeatist attitude. This makes it more likely that the individual will give up before even trying. Another thing to consider is how your own words might be causing you to remain stagnant in certain life areas. If you are trying to produce change in certain patterns or behaviors, you have to be careful about how you are talking about these things. Your brain will believe an act upon the very words that you speak.
Some of the greatest practitioners or NLP are major marketing and advertising companies. They know that their words can shape public opinions and public action. In order to get mass market attention for specific goods, many of these entities will cause people to associate consumerism with happiness. People then begin to believe that they must buy products in order to feel happy.
Once you have a clear understanding of how verbal communication affects your behaviors, it is important to start being more careful about the words that you speak and the company that you keep. You can also take a more active role as a listener. People who listen passively to verbal messages are far more subject to being swayed by them.
When you know what neuro linguistic programming or NLP is and how it can be used, you can become a lot more powerful in your own decision-making. You will have the ability to start using positive words to strengthen yourself and those around you. You will additionally become more adept in efforts to dissuade you or to convince you to spend money on unnecessary things. This is truly one of those instances in which knowledge is power.